Many industry experts cite the increased use of technology as one of the primary drivers of success for regional shippers and logistics providers. It’s no secret that technology continues to shape the way we communicate, interact and engage in business each and every days. 

For our client and carrier partners, we know that having access to data and real-time process controls gives them the opportunity to continue to optimize their processes for efficiency and sustainability across their supply chains and fleets. 

Implementing Technology Across our Network

Paystar has partnered with Tetheree, a technology company focused on developing innovative collaboration based workflow management solutions — driving efficiency, quality, and transparency across systems, processes and stakeholders. 

This partnership has allowed us to develop a dashboard experience for our clients and carriers that gives them increased visibility of their networks, lanes, and loads. We’re focused on increasing the efficiency, quality and transparency of our processes and we know data and information is one of the key components in driving change. 


Our Web-based, synchronized data and messaging systems deliver accurate information with actionable workflow procedures across our team in real-time, from anywhere. That means we’re able to offer our clients and carriers 24/7 information and access as they work to manage loads and lanes across the U.S. and Canada. Increased access and visibility means increased efficiency. 


Quality doesn’t just stop at creating longterm partnerships across our network. We’re working with our clients and carriers to optimize their processes on a regular bases. We have outfitted our technology solutions with automated risk discovery triggers, which enable our teams to anticipate problems and implement mitigation efforts before a measurable degradation in performance.


We give your stakeholders access process-based data at various check-points with the goal of providing increased transparency and additional opportunities for improvement across your network. By revealing business intelligence insights, we are able to empower future models of improved quality and performance.

In any business the bottom line matters, but understanding all the factors at play that can impact your bottom line is just as important. For many clients, price drives carrier selection. Using traditional sourcing practices like RFPs and load boards, many 3PLs will match carriers to jobs to help their clients get the lowest rates and fill their lanes as quickly as possible. 

At Paystar we have worked to turn this model on it’s head. One of our key goals is to create sustainability for partners across our organization, and that means creating a sustainable pricing model that benefits all sides of the equation. 

Sustainable Pricing for Carriers

Carrier partners play an integral role in the success of logistics systems. By prioritizing consistency and predictability for our carrier partners, we have been able to develop a pricing model that allows them to create consistent business revenue and to push towards sustainable growth. 

We take the time to learn the business structure of our carriers and find the best opportunities to utilize their assets across our available lanes, driving sustainable capacity throughout the year. When we match the right carrier with the right lane, we can create a longterm opportunity, for that carrier and a longterm solution for our clients, meaning we can offer superior pay structures to our carrier partners.

Sustainable Pricing for Clients

Pricing predictability is one of the key components in optimizing your supply chain. When it comes to finding a logistics partner to service your nation-wide network of lanes, we know that the primary focus should be to find a longterm partner, not a quick fix.

Through our active sourcing process, we hand-match each of our clients with a carrier partner that is uniquely positioned to service subsets of your lanes for an extended period of time. Predictability and consistency across your lanes means reduced costs for sourcing, less downtime, and increased process control as your relationship with the carrier becomes more established.  

Minimize Sourcing Costs

When you take the time to source the right carriers to service your lanes, you are able to optimize your supply chain for efficiency and predictability. By finding a reliable, longterm partner, you remove the need to source new carriers with each new load opportunity, minimizing the cost of sourcing logistics solutions for your trouble lanes. 

Sustainable, Longterm Solutions

Paystar Logistics isn’t just focused on sourcing a one-time solution for a load. We want to build lasting partnerships across our network to deliver sustainable freight and fleet solutions for our clients and carriers.  

We strive to build lasting, reliable solutions in our clients’ trouble lanes and create a predictable, sustainable fleet capacity for our carriers, leading to a reduced need for sourcing a more sustainable, predictable pricing model for your businesses.

Paystar Reacts: Optimizing Regional Fleets for Post-Pandemic Success

It’s no secret that 2020 threw most of us for a loop. The pandemic and its still-unknown aftermath have shifted the way we live, work, shop, socialize and more. 

For many in our industry, the impacts were far-reaching. Supply chains shifted, retail and distribution needs changed and a level of uncertainty about previously proven systems and processes came to the forefront. 

Like many Logistics partners, finding solutions to meet the needs of our clients meant getting creative and staying creative. It meant finding the best fit carriers for every lane we filled and making sure they were uniquely positioned to handle evolving scope of work based on outside forces related to the pandemic. 


We were struck by a recent article on FreightWaves that outlined just a few of the ways that regional carriers are positioned to take advantage of just-in-time inventory needs in the “post-pandemic” world.

Their article speaks specifically to the power of smaller, medium-sized carriers to fill gaps in the supply chain, specific to last-mile and just-in-time inventories. 

Regional carriers are some of the primary partners within the Paystar network. Their businesses have been crucial to the success of our lane optimization efforts for some time.  

“Smaller, regional fleets have always played a critical role in the supply chain,” said Elizabeth Elkins, chief product office at PowerFleet. “They offer clients the speed, multilocation distributed loads and other customized offerings that are fostered by their proximity and customer intimacy.”

Many regional carriers are positioned to maximize their freight opportunities as just-in-time inventory needs of clients increase. Consumers and brands alike are morphing the way that we shop and engage in the sales cycle, which impacts how we manage and optimize our supply chains. 

We place particular emphasis on relationships within our network. We know the value these regional partnerships bring to our clients and we take special care to identify the carriers best positioned for success within our model. We do this by prioritizing face-to-face (or zoom-to-zoom!) meetings with each of our carriers. We learn their business model, their asset utilization strategies, and their core goals to ensure they are the best partners for our clients. 

Success doesn’t just come from great partnerships, it also comes from having the right tools. Paystar has invested in developing technology tools for our carriers and clients to improve process management and shipment control in a singular collaborative platform.


Our sourcing model partners our clients with best-fit regional carriers who have access to our in-house technology solutions making a great long-term solution for many of the businesses who trust Paystar Logistics to fill their trouble lanes. If you’re ready to stop searching for any carrier to fill your lanes, we’re here to help you identify the right carrier. Get in touch today

Paystar Logistics is proud to announce our recent designation as a SmartWay High Performer. 

As a SmartWay Partner, we join the EPA in their quest to build a more efficient, productive, and sustainable freight industry.

Paystar set a goal to achieve sustainability across various segments of our business from the office to the highways, across our client and carrier relationships, and everywhere in between. This recent designation is the manifestation of our commitment to creating a more sustainable business model, each and every day. 

What is SmartWay?

The EPA’s SmartWay Program exists to help companies in the freight industry advance supply chain sustainability by measuring, benchmarking, and improving freight transportation efficiency. 

How Do You Become a SmartWay High Performer? 

Each year SmartWay partners will aggregate and submit data on their fleet efficiency and air quality performance. This data is used to provide scores for participating freight companies. SmartWay High Performers are those companies that fall in the top-ranking performance group for each category. View the full list of requirements here

What does this mean for Paystar? 

As climate change continues to be at the forefront of global issues, our commitment to building a more sustainable freight industry will remain a primary focus for the Paystar Logistics team.

Our team is proud to continue our efforts towards sustainable business practices, both in the office and on the road. “We know that our decisions and our actions will not just impact us,” says CEO, Chris Coutinho, “but they will have a lasting effect on the world around us, which is why we’ve pushed to reach the “High Performer” designation under the SmartWay program.”